Auto Dealership Campaigns B2C
OEM compliant B2C Newsletters and Broadcasts for MINI, BMW & Cadillac
Social Media and Digital Marketing Campaigns
I approach these by combining my knowledge of UX and marketing strategies to develop a story to help the viewer along the customer journey. The style guides I develop, choice of typography and color, use of texture and images—all tie together to convey a feeling and emotion that will invoke a response from the customer. What really inspires me is getting feedback and results to build from those insights to improve on designs and continue to build better campaigns.
It’s exciting to see the increase on ROI when you implement data driven design.
Building Emails That Engage
I design and develop with the brand story in mind. I start by creating a theme that will tie each of the sections together for cohesiveness. At the very beginning, I sketch wireframes and then move to high fidelity in XD. Keeping the theme and message of the campaign in mind, I design logos, custom illustrations, and animations as needed. Next, I move on to developing the responsive email templates using HTML/CSS and then, I begin testing in various email clients and optimizing before deployment.
My goal is to code accessible html emails, and utilize marketing insights to drive consumer behavior and create memorable experiences through strategic design.
Click below to learn more and view responsive html examples.
Graphics Tell a Story
Check out a few of the logos that I’ve created for email and marketing projects. Each conveys messaging through type, color, shape and texture. I utilize brainstorming methods from UX to create unique graphics and exploring solutions to best express the messaging of the brands.